Blue Spaces
When you understand your patterns, values and goals, you take control of your future. Blue Spaces recognises that professional women often navigate complex intersections of ambition, wellbeing, and personal meaning. Through a holistic blend of coaching, therapy, and immersive retreats, they create intentional spaces for transformation—guiding women to reconnect with their authentic selves and design lives that reflect their truest aspirations.
Services
Brand Strategy
Brand Identity Design
Website Design & Development
Collateral
Photography Credits
The Strategy
For Blue Spaces, we crafted a brand identity that mirrors the transformative quality of water itself—fluid yet grounding, expansive yet intimate. By merging organic shapes with intentional white space, we created a visual language that speaks to both the scientific benefits of blue spaces and the deeply personal journey of transformation. The resulting identity stands apart from the industry's typically neutral approach, incorporating a bold blue accent that captures attention while maintaining the sense of calm their audience seeks.
“Haley brought our business to life and for that we are so very grateful. She gently kept us accountable, no question was too small to answer and without her we definitely would not have such a clear visual perspective of who we are and what we offer! We love what has been collaboratively created and are so excited to see where the future takes us.”
Laura, Blue Spaces Co-founder
The Website
The Blue Spaces website was designed to evoke the calming, transformative quality of being near water. Through intentionally spacious layouts and flowing transitions, visitors are invited to pause and explore rather than rush through. The site prioritises clarity and connection—making it effortless for women to discover relevant content, join the community, and begin their transformation journey. To ensure the Blue Spaces team can update their website easily, we built the site on Squarespace.